On 1 October 2018 Max Brenner's Australian business went into voluntary administration, citing rising costs and sluggish retail trade. In May 2017 Strauss group sold Max Brenner brand to Israeli franchisees Yaniv Shtanger and Dudu Vaknin for 18 million NIS (US$5 million). In Australia, Max Brenner had expanded to 37 restaurants across Queensland, New South Wales, Victoria, the Northern Territory, and the Australian Capital Territory. The company opened its second US Chocolate Bar in Paramus, NJ in April 2014. The first of these opened in Bethesda, Maryland in June 2013, with three more opening in Tokyo, Japan and Moscow, Russia via franchise agreements. In 2013, the company unveiled a new strategy, under which it started to move away from full-service restaurants and adopted a fast-casual concept named a Chocolate Bar. at Caesars Palace, Las Vegas, followed by another store opening in Boston and Philadelphia during the next year, offering both sweet and savory menu options. In 2010, a new Max Brenner restaurant and chocolate store opened in the U.S. In 2006, Max Brenner opened their first chocolate bar in the United States in New York City. In the period from 2002 to 2005, Max Brenner opened locations in Israel, Singapore and the Philippines, while continuing to open new locations in Australia. In 2001, the chain became part of the Strauss, Israel's second-largest food and beverage company. This allowed people to enjoy a “holistic” chocolate adventure, experiencing their shopping in the bar section and shopping their experience in the shop section. ![]() This newly opened “Max Brenner Chocolate Bar” was to be the centre of Max's new chocolate culture, combining a chocolate bar and a chocolate shop. ![]() By 1999, Fichtman and Brenner had opened ten chocolate shops.Ī chance meeting with an Israeli entrepreneur in 1999 sparked the idea of expanding his business, and the first of the Max Brenner-branded cafes opened in Australia, in Sydney's hip suburb of Paddington, in 2000. ![]() Upon his return to Israel in 1996, he opened a small retail chocolate shop with a workshop in the back, named "Handmade Chocolate by Max Brenner", name derived from Oded's last name and co-founder Max Fichtman's first name-in Ra’anana, just outside Tel Aviv. He spent the following six years learning the art of chocolate-making in Paris. Working as an apprentice in Paris in 1994, Brenner met chocolatier Michel Chaudun and convinced the maestro to take him on.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |